IN this era of relentless globalization, dynamic, pulsating
business environment, falling quantitative restrictions, appearance
of freer international trading environment, diminishing distances, a
proper logistics management with competitive edge that can ensure
timely and reliable delivery of materials and a proper information
technology system that can ensure faster and perfect coordination
and planning of the project, can increase the efficiency, yield
higher productivity many folds at a reduced cost, says Mr. Hemant
Kanoria, Chairman, Infrastructure, Confederation of Indian Industry
(Eastern Region). One of the
greater challenges India is facing today perhaps is that of
developing and deploying country’s infrastructure to keep pace
with constant change that is revolving around the country, says Mr.
Kanoria who is also the Managing Director of SREI, India’s leading
infrastructure construction equipment and infrastructure project
finance company.
AS: In the backdrop of changing global economic scenario and India’s
fitting into such an environment, where logistics is placed?
HK: Logistics is of fundamental importance to any economy. Our
fortune and our destiny is closely intervened with global trade and
commerce. Trade and commerce is very much elixir of any country’s
economy. Poised delicately at cross roads we face new challenges as
the business environment acquires new dimensions and in such a
changing scenario logistics and various aspects of logistics related
functionalities assume great significance. Logistics embodies the
effort to deliver the well known seven R’s- the right product in
the right quantity and the right condition, at the right place, at
the right time, for the right customer at the right cost. It
requires excellent state of the art country infrastructure such as
airports, seaports, roads, Internet and other IT related facilities
like connectivity between different parties involved, automation of
logistics and other finance related facilities.
AS: To what extent do you think logistics is responsible for
attracting foreign investment into various sectors?
HK: Superior logistics infrastructure is a prerequisite for
attracting multinationals into the country. The congestion at the
ports, insufficiently developed air services, deficiencies in the
road network are causing huge economic losses. They affect foreign
investment decisions, which place a great premium on the
infrastructure. A good logistics and supply chain management network
will encourage more international partners to do business in the
country. Relative competitive positions will also improve and
organizations will be better equipped to cope with the challenging
business environment. It can also be used to a bi-lateral advantage
– good logistics and networking systems attracting international
business to India and Indian supply chain management services
expanding to major markets in Asia-Pacific, Africa and Latin
America.
AS: To what extent logistics influence the bottom line of a corporate
entity?
HK: If the logistics link in an interdependent series of operations
is weak and cost-ineffective, the repercussions will be felt right
down the chain. This simple process of delivering goods and services
on time to the customer is critical to competitiveness. In the
eternally churning world of global economy, Indian firms are
increasingly out priced in the market as they find themselves unable
to access competitively priced quality goods from global sources.
When they sell or buy they have to sacrifice the margins available
to other countries. Take for instance, import of coal from Australia
to Japan costs US$ 5 per tonne, the cost of import of coal to Haldia
from Australia comes to US$ 11 per tonne.
AS: In India transportation accounts for the largest share in
logistics cost which again largely depend on the state of related
infrastructure like rail, roads, ports etc. How do you look at the
present Indian government policy on Infrastructure?
HK: Studies reveal that in India the total logistics costs constitute
nearly 10 percent of the national GNP out of which nearly 40 percent
is due to transportation alone. In the US, the estimates show that
the cost is around 6 percent of the GNP. The major infrastructure
required for moving goods from one place to another in India involve
the active roles of Roads, Road Freight Industry, Railways, Ports
& Shipping and Pipelines all of which are either managed or
regulated by the government.
Availability of adequate infrastructure facilities is vital for
the acceleration of the economic development of a country. One of
the greater challenges India is facing today perhaps is that of
developing and deploying country’s infrastructure to keep pace
with constant change that is revolving around us.
India has one of the largest road networks in the world, Indian
railways network is the second largest in the world. But all these
are far from being the best. It is not just the quantity but also
the quality and the comparative cost incurred which should be looked
at. The Indian Government has accorded a high priority to investment
in sectors such as the roads, railways, power, ports and airports.
The Government has taken appreciable initiatives like building the
golden quadrilateral but it is like a drop in the ocean. The
industry is still coping with an inadequate and poor quality of
infrastructure network and suffers from a near absence of
technological improvements. All these act as economic bottleneck
impending growth across industries.
In most of the cases, the infrastructure projects run into costly
time and budget overruns which can be easily reined in through
proper logistics management and co-ordination and automation of
various activities comprising the project, since the principles of
infrastructure project management are very similar to logistics
management.
AS: The development and maintenance of infrastructure calls for
substantial and continuous deployment of funds. How to cope with
this problem?
HK: Achievement of high network connectivity is usually the first
step in logistics development. The government of India should plough
back the entire revenue generated from roads into road development
like in advanced economies of US, Switzerland, Japan etc instead of
the 30-40% which it currently does. It should strive not only to
release adequate funds for road maintenance but also to ensure that
proper maintenance is carried out. The call of the day is to deal
with all the three segments of logistics – International Trade
Logistics, Inter State Logistics, Retails Logistics with full
thrust.
AS: What is the scope of integrating Information Technology (IT) with
logistics planning?
HK: Information exchange mechanisms have brought about a significant
change in the present logistic system globally. India is a globally
acknowledged IT powerhouse and its super strengths in Telecom. This
strength must be exploited by the Indian companies to develop
specific capabilities in IT-enabled logistics such as the
development and management of logistic planning and coordination
systems to achieve Connectivity for Competitiveness. Interface
between logistics and IT has potential for realization in India and
will go a long way in boosting our economy. The logistics of
production, distribution if driven by IT will definitely result in
lower cost of production and reduced channel cost. Business needs to
stay ahead of global logistics trends by having the solution that
will help them increase their competitiveness. Development in
logistics would lead to the development and competitiveness of our
industrial sector.
Streamlining of logistics, to cut cost and bring greater
productivity, is possible today by automating the entire value
chain, use of internet, B2B e-commerce modules, ERP etc. We need to
formulate an integrated strategy towards developing logistics and IT
infrastructure to be at par with the international standards for
logistics and its allied activities. For this, what we need is a
planned phased approach. The government should consider spearheading
the development of such systems which would make India competitive
globally.